The
Magnum
Optimal
Product
Process

The Magnum Optimal Product process is our roadmap to innovation, taking a product from idea, to design, to field trials and commercialization in a matter of months.

01

IDEA PHASE

Idea

Whether they come from a customer or they can come from within, every great Magnum product starts with an idea.

  • CUSTOMER COLLABORATION
  • INTERNAL INNOVATION

Product Naming

A good name does so much for a product. It promotes overall cohesiveness of the product portfolio, and it adds character.

02

DESIGN PHASE

Design

This is where a great idea gets the treatment it deserves. Expand on the thought and stay true to the concept in order to achieve design goals.

Testing

Reflect on the goal and test accordingly. Developing a great customer-centered product is an iterative process that takes thoughtful experimentation.

  • Prototyping
  • Lab Trials
  • Tool Specs
  • Running Procedures
  • Released by Engineering

03

FIELD TRIAL PHASE

Product
Management

Bridging the gap between creation and commercialization, this is where a new product’s profile is not only completed, but perfected.

  • ACCOUNTING
  • LEGAL

Field
Testing

From rapid prototyping to field and lab trials, our engineers qualify the product and send it on its way.

  • Field Trials
  • Qualification
  • Released By Engineering

Health Safety
& Environment

It is absolutely critical for us and for every single customer that we ensure our products are meeting regulation standards.

  • MSDS

04

COMMERCIALIZATION PHASE

Product
Marketing

Creative avenues to connect a product with its purpose—strategically putting the right tool in front of the customers who need it.

  • DRAWINGS
  • TECH SHEET
  • RUNNING PROCEDURES
  • CONTENT CREATION
  • WEBSITE

Supply Chain

Let’s get logistical. It’s time to make sure our products remain available, affordable and organized—setting the stage for fruitful and optimized production.

  • PRICING
  • AVAILABILITY
  • PART NUMBERS
  • DESCRIPTIONS

Operations

The fruits of our labor now go to production, and our operations and warehouse teams continue to do what they do best.

  • RECEIVING
  • QA/QC
  • WAREHOUSE

Product Rollout

Let’s make it official. Our product is now released into the world, ready to make heroes out of our customers. Congratulations on a job well done.

  • Product Announcement